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De Tomaso Automobili
THE RACING YEARS
Alejandro De Tomaso made his debut as a Formula One driver on 13 January 1957. After his years of racing with Maserati and Osca, he set up
his own company to create thoroughbred automobiles, and for this purpose he chose Italy, the home of car design and technology. In 1959 he unveiled a Formula Junior and a Formula One model. Modena, the capital of
the world's most illustrious racing cars, Ferrari and Maserati, was to host another automotive legend. In later years, De Tomaso also created chassis for the Frank Williams racing team.
THE PRODUCTION YEARS
After four years producing racing cars, De Tomaso shifted his attention to the world of road cars. The company entered the field with the Vallelunga, which was received with acclaim at the 1963 Motor Show in
Turin. The Mangusta was unveiled in 1967. Alejandro made his definitive mark in 1971 with the Pantera, which remained in production for two decades. Groups of enthusiasts began to spring up, especially in the United
States, and the De Tomaso Pantera became a legend in the world of sports cars.
THE LUXURY YEARS
Even though it was known mainly for its sports cars, the nascent luxury market became De Tomaso's next great
challenge. In 1971 came the Deauville, a powerful, much-celebrated four-door car, and this was followed by the Longchamp coupè. Even though the comfort offered by these models was on a par with that of the greatest
international competitors, their rare allure added an extra touch to the luxury driving experience. In 1993, De Tomaso unveiled its last model, the Guara.
LOGO EVOLUTION
Artists and architects have always
based their work on the golden rectangle, in which the shorter side is to the longer as the longer is to the sum of the two. Universally considered as the most classical proportion, the Golden Ratio is an essential
element in the human perception of beauty. From the historical legacy to the new logo, the aesthetic canons of harmony and balance shape the image of a brand for the future.
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